Implementing Data-Driven Sales Processes


Data-Driven Sales pic

Data-Driven Sales

The former marketing director of many nationally-recognized brand, Justin Bumann has over 15 years’ experience in direct response marketing. Today, Justin Bumann helps organizations use meaningful data to make management decisions that drive sales.

Data-driven sales involve gathering big data, analyzing it, and then using it in key decision-making processes to drive sales. Adopting the practice can be very beneficial to companies. Studies have even shown that data-driven sales processes lead to superior forecasting, objective performance measurement, higher conversion rates, and higher revenue growth.

To adopt data-driven sales processes, an organization must start with embracing the culture of cultivating data. Management must define and set a clear roadmap outlining how data will be collected throughout the organization and used by team members in their individual roles. The objective is to put data at the core of the company’s operations.

Next, the organization should purchase the technology to collect and process big data. The right infrastructure must be in place to support data initiatives, and staff should be trained on how to use the technology most effectively.

Lastly, set specific goals. Define the data you plan to collect, outline the key performance indicators being tracked, and then highlight how this data will optimize organizational performance and business outcomes.


Top-Rated CRM Systems in 2017


Salesforce pic


An experienced marketing professional, Justin Bumann serves as managing partner at an independent marketing agency. In this capacity, Justin Bumann works with clients on everything from media buying and complex analytics to contact management systems, also known as customer relationship management (CRM) systems.

Below are three of the top-rated CRM systems for 2017:

Salesforce: An on-demand CRM suite, Salesforce is one of the most popular CRM systems in the world. It is capable of helping small, midsize, and enterprise organizations manage sales, automate marketing, and improve customer service, and is highly customizable. Further, its focus on sales and support ensures users receive help when they need it.

ProsperWorks: This cloud-based CRM tool offers such services as email integration, lead tracking, and opportunity management. Easy to access, these services help users improve productivity and sales. ProsperWorks is functional for companies in any industry.

NetSuite: Perfect for midsize and small companies, NetSuite works with customers in a variety of industries, including manufacturing, distribution, and retail. With NetSuite’s software, users enjoy such services as sales force automation, customer data management, and marketing analytics. The software also has an iPhone application to boost its functionality.

What Is a Sales Management System?

Justin Bumann

Justin Bumann

Justin Bumann is a Direct Response marketing expert whom is knowledgeable in strategic planning, operational management, and technology implementation. Justin Bumann helps businesses put in place sales and lead management systems to store, track, and report the businesses successes and weaknesses.

Sales management systems are comprised of a work flow process, technology, and a customer management software that can easily be automated and used to make key management decisions on a regular basis. Sales and marketing managers generally have a lot on their plates, which is why their best tools are ones that allow them to work more efficiently by helping to sell more in a less amount of time.

Some of the top systems contain key features such as real-time performance tracking, collaboration tools, mobile apps, and streamlined work flows. Sales management systems that include customer relationship management modules can also help company sales personnel close deals faster by eliminating any cumbersome, time-consuming processes.

What Is Financial Modeling?


The Importance of Pre-Site Launch Testing

With years of operational and technical experience, Justin Bumann reviews with you the importance of testing your site during a pre-launch.

When going through a site launch, it can be very exciting. It’s like getting a new car or house.  It gets people and businesses excited. Though there are many technical fundamentals to keep in mind.  Some of these items include;

Make sure all the site URLs are live and function properly; this seems like a no brainer, but it’s common to find broken links. Links should be tested on both a development server and once it’s been moved to a live status.  Check for all 4xx and 5xx status codes and 302 redirects. Make sure all events are being addressed.

Cross-Browser site testing; This will allow you to confirm your site is performing optimal on all browsers, systems, mobile, etc.  In 2016 Google Chrome shook up the browser space by over taking Microsoft Internet Explorer.  Now Google Chrome is the top used web browser for 2017, but do not forget about such sites as IE, Firefox, and others.  In addition, make sure your site is mobile optimized.

The list of pre-launch items is extensive. Stay-tuned for a follow in to search engine optimization.


Photo by Jens Kreuter on Unsplash