An Overview of Financial Modeling – What It Is, How It Works

Financial Modeling pic

Financial Modeling

Entrepreneur Justin Bumann understand the need for rigorous analysis and planning required for a successful marketing and business campaign. For Justin Bumann and his team, high-stakes situations call for high-level strategies involving processes such as financial modeling.

Using financial modeling, a company can gain new insights by creating a replica of its entire business – or any aspect of its business – down to a single identified investment. A piece of the financial model can additionally encapsulate a specific business event, such as return on investment or other aspects of portfolio management.

For any level in the business cycle, financial modeling offers the opportunity to use outcome-based information to provide strategic direction. Based in mathematics, financial modeling allows business professionals to leverage objective data to take charge of their own workplace operations.

The optimum financial model keeps things easy to grasp and focused on the basics. For example, using an Excel spreadsheet and only two data sets (past and current performance), a sales-oriented financial model can provide a formula for anticipating future performance of the same item.

Companies find financial models especially useful when they are contemplating entering new markets, acquiring new properties or divesting from existing ones, or seeking funding for expansion.


Lead Generation for Today’s Generation

Lead Generation pic

Lead Generation

Justin Bumann serves as a partner in a multi-platform marketing firm. An experienced entrepreneur, he understands the importance of lead generation. Although best practices for implementing a lead generation program have changed over time, Justin Bumann and his team know it remains vital across a broad cross-section of sales-focused industries.

In the past, generating leads involved buying mailing lists, circulating at events in the hope of making person-to-person contact, and placing one cold call after another. But innovations in technology over the past decade and a half have brought lead generation into a new era, one in which digitization of large amounts of customer data makes success easier.

A simple Internet search can produce the names of companies and executives at firms meeting a salesperson’s targeted criteria, saving enormous amounts of time and effort. Many firms maximize these results by employing full-time staff to focus solely on Internet lead generation.

In addition, the richly detailed universe of big data has opened up more opportunities for salespeople to develop new leads. Digital data collection and analytics are able to produce integrated, highly granulated information about potential customers.

Is Traditional Print Marketing Still Effective?

Marketing pic


A skilled business leader, Justin Bumann is focused on operational marketing, including innovative technology implementation and strategic planning. As a managing partner, Justin Bumann closely monitors the effectiveness of various media channels, such as radio, television, and print, to ensure an optimal return on client investments.

Traditional printed materials like magazines, for example, remain an essential marketing tool and branding vehicle. By creating a tangible experience, companies add value and engage with customers on a personal level. Furthermore, magazines act as an ideal vehicle for high-quality content such as engaging photography, product and brand display and user-driven content and are typically tied to web-based content, retail, or a call center response. For example, a consumer who purchases a product online can opt to receive the company’s promotional pieces.

According to a report by the Content Marketing Institute, printed and other offline promotions constitute 66 percent of the advertising marketplace, indicating their importance in the advertisement industry. Additionally, it’s also been shown by the Data & Marketing Association that spending on direct mail advertisements is increasing.

A Beginner’s Guide to Programmatic Advertising

Programmatic Advertising pic

Programmatic Advertising

Justin Bumann is a skilled and experienced direct advertising and marketing professional. In his role as a managing partner, Justin Bumann serves a wide array of clients by developing media planning strategies that incorporate innovative technologies such as programmatic advertising.

Predicted to be the fasting growing digital medium in 2017, programmatic ad buying generally refers to the use of technology and software to purchase digital advertising. The technology uses first- and third-party customer data to purchase ad space that targets a specific audience automatically. For those new to programmatic advertising, there are two primary types, real-time bidding (RTB) and programmatic direct.

RTB is the automated process (achieved in less than a second as the page is loading) of purchasing ad space in real time, where advertisers seeking a specific audience bid on available ad space. When a visitor to a website matches the advertiser’s targets, the advertiser is automatically entered into the auction, with the winning bidder’s ad shown to that particular user during their visit to that particular site.

Programmatic direct involves the purchase of ad space in advance based on specific data and provides automation of direct guaranteed deals. The available inventory and price of ad space are made discoverable to buyers, automating both the transaction and the delivery.