What Is Financial Modeling?

Financial modeling

Justin Bumann is a business leader and entrepreneur who functions as a managing partner with an advertising firm serving clients throughout the United States. Further to his expertise in integrated marketing strategies, Justin Bumann leverages financial modeling to help clients make sound business decisions and conduct their operations with confidence.

Financial modeling leverages mathematical calculations to help companies create financial representations of their various facets. Through these calculations, the model informs decision-making, with more complex models providing recommendations based on the available data. Several financial planning models exist, each focusing on different areas. For example, the Fed model helps users determine market direction and trends, thus helping companies developing advertising and product strategies.

The overall goal of financial modeling is to use data to create a forecast, often related to the future earnings of a company or the evolution of the marketplace. The key to a good financial model is the ability to capture as many variables as possible, thus accounting for every issue and trend that could affect the financial future of a company.


Search Engine Optimization – How It Works

Search Engine Optimization pic

Search Engine Optimization
Image: moz.com

As a marketing professional, Justin Bumann draws on an in-depth knowledge of integrated media techniques. Justin Bumann understands the role of search engine optimization as a way of increasing a company’s visibility online.

A working knowledge of search engine optimization (SEO) is essential to any company’s ability to attract its target audience online. SEO is the process by which a search engine selects those websites that it presents first when a user conducts a particular search. The search generates an algorithm that evaluates the data that it has on each website relevant to that search, and this algorithm prioritizes those websites that it views as most worthy of the reader’s attention.

In general, the most important factors in the SEO process are reputability, popularity, and interest. The search engine will prioritize those sites that have unique content as compared to other similar sites, as well as those that have links to reputable websites or positive reviews from consumers. Links can also help a site to drive traffic and thus prove the popularity of the search engine.

The engine discovers all of this information through the use of a web crawler, which explores each site for key elements. These elements include potential search terms and other text elements as well as good working links. The crawler then sends this information to a scoring system, which determines the site’s priority in comparison to others.