Justin Bumann is a business leader and entrepreneur who functions as a managing partner with an advertising firm serving clients throughout the United States. Further to his expertise in integrated marketing strategies, Justin Bumann leverages financial modeling to help clients make sound business decisions and conduct their operations with confidence.
Financial modeling leverages mathematical calculations to help companies create financial representations of their various facets. Through these calculations, the model informs decision-making, with more complex models providing recommendations based on the available data. Several financial planning models exist, each focusing on different areas. For example, the Fed model helps users determine market direction and trends, thus helping companies developing advertising and product strategies.
The overall goal of financial modeling is to use data to create a forecast, often related to the future earnings of a company or the evolution of the marketplace. The key to a good financial model is the ability to capture as many variables as possible, thus accounting for every issue and trend that could affect the financial future of a company.
As a marketing professional, Justin Bumann draws on an in-depth knowledge of integrated media techniques. Justin Bumann understands the role of search engine optimization as a way of increasing a company’s visibility online.
A working knowledge of search engine optimization (SEO) is essential to any company’s ability to attract its target audience online. SEO is the process by which a search engine selects those websites that it presents first when a user conducts a particular search. The search generates an algorithm that evaluates the data that it has on each website relevant to that search, and this algorithm prioritizes those websites that it views as most worthy of the reader’s attention.
In general, the most important factors in the SEO process are reputability, popularity, and interest. The search engine will prioritize those sites that have unique content as compared to other similar sites, as well as those that have links to reputable websites or positive reviews from consumers. Links can also help a site to drive traffic and thus prove the popularity of the search engine.
The engine discovers all of this information through the use of a web crawler, which explores each site for key elements. These elements include potential search terms and other text elements as well as good working links. The crawler then sends this information to a scoring system, which determines the site’s priority in comparison to others.
Entrepreneur Justin Bumann understand the need for rigorous analysis and planning required for a successful marketing and business campaign. For Justin Bumann and his team, high-stakes situations call for high-level strategies involving processes such as financial modeling.
Using financial modeling, a company can gain new insights by creating a replica of its entire business – or any aspect of its business – down to a single identified investment. A piece of the financial model can additionally encapsulate a specific business event, such as return on investment or other aspects of portfolio management.
For any level in the business cycle, financial modeling offers the opportunity to use outcome-based information to provide strategic direction. Based in mathematics, financial modeling allows business professionals to leverage objective data to take charge of their own workplace operations.
The optimum financial model keeps things easy to grasp and focused on the basics. For example, using an Excel spreadsheet and only two data sets (past and current performance), a sales-oriented financial model can provide a formula for anticipating future performance of the same item.
Companies find financial models especially useful when they are contemplating entering new markets, acquiring new properties or divesting from existing ones, or seeking funding for expansion.
Justin Bumann serves as a partner in a multi-platform marketing firm. An experienced entrepreneur, he understands the importance of lead generation. Although best practices for implementing a lead generation program have changed over time, Justin Bumann and his team know it remains vital across a broad cross-section of sales-focused industries.
In the past, generating leads involved buying mailing lists, circulating at events in the hope of making person-to-person contact, and placing one cold call after another. But innovations in technology over the past decade and a half have brought lead generation into a new era, one in which digitization of large amounts of customer data makes success easier.
A simple Internet search can produce the names of companies and executives at firms meeting a salesperson’s targeted criteria, saving enormous amounts of time and effort. Many firms maximize these results by employing full-time staff to focus solely on Internet lead generation.
In addition, the richly detailed universe of big data has opened up more opportunities for salespeople to develop new leads. Digital data collection and analytics are able to produce integrated, highly granulated information about potential customers.
A skilled business leader, Justin Bumann is focused on operational marketing, including innovative technology implementation and strategic planning. As a managing partner, Justin Bumann closely monitors the effectiveness of various media channels, such as radio, television, and print, to ensure an optimal return on client investments.
Traditional printed materials like magazines, for example, remain an essential marketing tool and branding vehicle. By creating a tangible experience, companies add value and engage with customers on a personal level. Furthermore, magazines act as an ideal vehicle for high-quality content such as engaging photography, product and brand display and user-driven content and are typically tied to web-based content, retail, or a call center response. For example, a consumer who purchases a product online can opt to receive the company’s promotional pieces.
According to a report by the Content Marketing Institute, printed and other offline promotions constitute 66 percent of the advertising marketplace, indicating their importance in the advertisement industry. Additionally, it’s also been shown by the Data & Marketing Association that spending on direct mail advertisements is increasing.