Justin Bumann serves as a partner in a multi-platform marketing firm. An experienced entrepreneur, he understands the importance of lead generation. Although best practices for implementing a lead generation program have changed over time, Justin Bumann and his team know it remains vital across a broad cross-section of sales-focused industries.
In the past, generating leads involved buying mailing lists, circulating at events in the hope of making person-to-person contact, and placing one cold call after another. But innovations in technology over the past decade and a half have brought lead generation into a new era, one in which digitization of large amounts of customer data makes success easier.
A simple Internet search can produce the names of companies and executives at firms meeting a salesperson’s targeted criteria, saving enormous amounts of time and effort. Many firms maximize these results by employing full-time staff to focus solely on Internet lead generation.
In addition, the richly detailed universe of big data has opened up more opportunities for salespeople to develop new leads. Digital data collection and analytics are able to produce integrated, highly granulated information about potential customers.
A skilled business leader, Justin Bumann is focused on operational marketing, including innovative technology implementation and strategic planning. As a managing partner, Justin Bumann closely monitors the effectiveness of various media channels, such as radio, television, and print, to ensure an optimal return on client investments.
Traditional printed materials like magazines, for example, remain an essential marketing tool and branding vehicle. By creating a tangible experience, companies add value and engage with customers on a personal level. Furthermore, magazines act as an ideal vehicle for high-quality content such as engaging photography, product and brand display and user-driven content and are typically tied to web-based content, retail, or a call center response. For example, a consumer who purchases a product online can opt to receive the company’s promotional pieces.
According to a report by the Content Marketing Institute, printed and other offline promotions constitute 66 percent of the advertising marketplace, indicating their importance in the advertisement industry. Additionally, it’s also been shown by the Data & Marketing Association that spending on direct mail advertisements is increasing.
Justin Bumann is a skilled and experienced direct advertising and marketing professional. In his role as a managing partner, Justin Bumann serves a wide array of clients by developing media planning strategies that incorporate innovative technologies such as programmatic advertising.
Predicted to be the fasting growing digital medium in 2017, programmatic ad buying generally refers to the use of technology and software to purchase digital advertising. The technology uses first- and third-party customer data to purchase ad space that targets a specific audience automatically. For those new to programmatic advertising, there are two primary types, real-time bidding (RTB) and programmatic direct.
RTB is the automated process (achieved in less than a second as the page is loading) of purchasing ad space in real time, where advertisers seeking a specific audience bid on available ad space. When a visitor to a website matches the advertiser’s targets, the advertiser is automatically entered into the auction, with the winning bidder’s ad shown to that particular user during their visit to that particular site.
Programmatic direct involves the purchase of ad space in advance based on specific data and provides automation of direct guaranteed deals. The available inventory and price of ad space are made discoverable to buyers, automating both the transaction and the delivery.
Social Media Analytics
A Cum Laude honors graduate from the University of Mary in Bismarck, North Dakota, marketing professional Justin Bumann serves clients in both local and national advertising markets. Justin Bumann has over 15 years of experience analyzing performance metrics across a variety of media channels, including social media.
Social media analytics (SMA) involves the collection and evaluation of data from social media sites, primarily for the purpose of understanding real-time consumer actions. This data can then be used to enhance a variety of business functions, such as marketing and customer service, to maximize the customer experience
Social media analysis gives users access to an incredible amount of consumer-initiated information regarding products and services such as how products are used, the consumer’s views and experience, as well as any issues identified by users, which can also include effective solutions. The comprehensive understanding of a product or brand gained from this information, and how they can be improved, gives companies a distinct competitive advantage.
A graduate of the University of Mary in Bismarck, North Dakota, Justin Bumann is a professional in the direct response advertising industry who provides consultation services to companies of all sizes. For 15 years, Justin Bumann has worked with startup clients as well as Fortune 500 companies to help them develop strategies in areas related to sales and marketing, such as lead generation.
The term lead generation refers to the strategies that companies use in order to attract the attention of desired demographics that have a high potential to become customers through targeted advertising. In 2017, industry experts are predicting that several trends will influence the way that companies will successfully execute lead generation strategies.
First, experts anticipate that many of the most successful companies will look to update the online contact forms that potential customers use to indicate interest in a company’s products or services. These forms have gone through a very limited transformation in the last 20 years, and major companies like Hewlett Packard have already seen increases in leads through refined online contact forms.
Secondly, new technologies that allow for marketing automation may take precedence over the manual strategies that many companies currently utilize.
Lastly, advertising on podcasts may present companies with an ideal opportunity to broadcast their products and services to targeted audiences based on podcast topics. Some companies may even go so far as to develop their own podcast series to the benefit of customers, thereby increasing brand awareness and interest.