Justin Bumann is a Direct Response marketing expert whom is knowledgeable in strategic planning, operational management, and technology implementation. Justin Bumann helps businesses put in place sales and lead management systems to store, track, and report the businesses successes and weaknesses.
Sales management systems are comprised of a work flow process, technology, and a customer management software that can easily be automated and used to make key management decisions on a regular basis. Sales and marketing managers generally have a lot on their plates, which is why their best tools are ones that allow them to work more efficiently by helping to sell more in a less amount of time.
Some of the top systems contain key features such as real-time performance tracking, collaboration tools, mobile apps, and streamlined work flows. Sales management systems that include customer relationship management modules can also help company sales personnel close deals faster by eliminating any cumbersome, time-consuming processes.
With years of business analytics and directional modeling experience, Justin Bumann reviews with you the importance of making business decisions based on consumer views and proven data analytics.
It’s common that service and product owners, marketing professionals, and graphic designers develop media campaigns based on their view point, only considering what that individual likes, both as content and visual dynamics. This is the first issue that arises; yes, these professionals should apply their vision of the service and product, but it’s key to step back and look at it the campaign from a consumer perspective. How do you feel the consumer will see the creative or message? Will it resonate with them, not you? This sounds like simplistic process, but it’s often time overlooked.
As you work toward viewing a campaign from the eyes of the consumers, then develop the campaign with maybe one or two variables and start testing. As you start testing the campaign make sure your test variables are created equally.
Once the campaign has run its course, let the data guide you to your next steps. The second issue; Many times, professionals will gravitate again to what they feel will perform best and in their view Variable A will develop the best response, but if the data shows Variable B is the top performer, then this should guide your next decision.
It’s common for even the most experienced professionals to make some of the simplest mistakes. In summary make sure you are viewing the product or service from a consumer view and let the data guide you in growing your business.
Author: Justin Bumann
Social Media Content
In his work as a marketing professional, Justin Bumann carefully studies industry trends to understand which are the most timely and effective. Justin Bumann draws on an in-depth knowledge of search engine optimization (SMO) strategies and the techniques involved in growing an online audience.
Since companies have embraced social media as a way of connecting with customers, the amount of content available has increased exponentially. Now there is more information available than readers can possibly consume. This means that online marketers must carefully target those users likely to show interest, while refining content to be as attention-grabbing as possible.
Content should include effective headlines, formulated in line with industry best practices, which include simple language and a straightforward mention of what the reader will get out of the article. The style of the content should be aimed toward the company’s target demographic, while also communicating the personality that the brand wishes to convey. Perhaps most importantly, however, the post should include a call to action that brings the audience back to the company’s website.
The marketer must then turn toward expanding the post’s reach, as having good content is no longer enough to make a company stand out. Experts recommend placing the content before the eyes of those users who are influencers in the company’s field of interest. Similarly, interactions with other network connections can lead those users’ social media friends to follow a comment or like back to the post in question.
Ultimately, the more users a company interacts with, the more reach it has on social media. Combined with strong content and appealing invitations to take action, this connectivity can significantly spread awareness of a brand.
As a longtime marketing and business development professional, Justin Bumann has experience with a variety of media channels. Justin Bumann uses multi-channel marketing to create a diversified consumer outreach strategy.
Today’s consumers expect to be able to interact with a company in multiple ways. No longer satisfied with the passive viewing of commercials, they visit websites, interact through social media, and otherwise engage as active participants. Multi-channel marketing acknowledges this contemporary trend in a way that maximizes positive participation, providing multiple opportunities for engagement.
Multi-channel marketing allows advertisers to target a particular demographic based on that population’s media use. A mobile message, for example, may be more likely to reach a consumer who is ready to make a purchase decision, whereas a traditional web advertisement may target one who is in the process of conducting research and may respond well to an email offer.
Similarly, multi-channel marketing enables a company to utilize particular platforms in ways that match the behavior and expectations of their users. A Twitter ad, for example, can provide a snappy and engaging 140-character message, whereas Facebook provides the opportunity for a user to more deeply explore the company’s character and mind-set by reading an article or following a blog link. Either channel can allow the consumer to re-blog the content and thus create a sense of personal connection with the company.
Furthermore, because many of the most popular marketing channels are highly measurable, advertisers can determine which are the most effective, and customize strategy accordingly. If a particular media channel is not generating conversions, the advertiser can re-allocate the associated costs into a platform that is performing more effectively.