Tips for Optimizing Social Media Content

 Social Media Content pic

Social Media Content
Image: forbes.com

In his work as a marketing professional, Justin Bumann carefully studies industry trends to understand which are the most timely and effective. Justin Bumann draws on an in-depth knowledge of search engine optimization (SMO) strategies and the techniques involved in growing an online audience.

Since companies have embraced social media as a way of connecting with customers, the amount of content available has increased exponentially. Now there is more information available than readers can possibly consume. This means that online marketers must carefully target those users likely to show interest, while refining content to be as attention-grabbing as possible.

Content should include effective headlines, formulated in line with industry best practices, which include simple language and a straightforward mention of what the reader will get out of the article. The style of the content should be aimed toward the company’s target demographic, while also communicating the personality that the brand wishes to convey. Perhaps most importantly, however, the post should include a call to action that brings the audience back to the company’s website.

The marketer must then turn toward expanding the post’s reach, as having good content is no longer enough to make a company stand out. Experts recommend placing the content before the eyes of those users who are influencers in the company’s field of interest. Similarly, interactions with other network connections can lead those users’ social media friends to follow a comment or like back to the post in question.

Ultimately, the more users a company interacts with, the more reach it has on social media. Combined with strong content and appealing invitations to take action, this connectivity can significantly spread awareness of a brand.

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A Beginner’s Guide to Programmatic Advertising

Programmatic Advertising pic

Programmatic Advertising
Image: experian.co.uk

Justin Bumann is a skilled and experienced direct advertising and marketing professional. In his role as a managing partner, Justin Bumann serves a wide array of clients by developing media planning strategies that incorporate innovative technologies such as programmatic advertising.

Predicted to be the fasting growing digital medium in 2017, programmatic ad buying generally refers to the use of technology and software to purchase digital advertising. The technology uses first- and third-party customer data to purchase ad space that targets a specific audience automatically. For those new to programmatic advertising, there are two primary types, real-time bidding (RTB) and programmatic direct.

RTB is the automated process (achieved in less than a second as the page is loading) of purchasing ad space in real time, where advertisers seeking a specific audience bid on available ad space. When a visitor to a website matches the advertiser’s targets, the advertiser is automatically entered into the auction, with the winning bidder’s ad shown to that particular user during their visit to that particular site.

Programmatic direct involves the purchase of ad space in advance based on specific data and provides automation of direct guaranteed deals. The available inventory and price of ad space are made discoverable to buyers, automating both the transaction and the delivery.